Twelve years ago, my friend Valerie Smith opened The Monogram Shop in East Hampton. In a community of rather jaded folks, who thought there was nothing new for them to buy, she curated a remarkable new store! Thinking back to the concept of a classic monograming shop that she remembered from her days of living in London, she began a non-traditional business! She bought a monograming machine, enlisted her daughter as a partner and "monogramer", and went into business! The result is East Hampton history, resulting in, I think, the most unique and successful store in our beach community.
In addition to monograms, Valerie writes names, zip codes, street numbers, and various texts on a variety of topics. Anything can be written, on almost any surface..... including beach bags, towels, cocktail napkins, note pads, kids sweaters, and coasters. Each summer, she adds & subtracts items that are "monogramable," finding wonderful new accessories for her loyal customers. Last year, during the Presidential campaign, there were plastic glasses that had the names of both candidates....and a list was tallied of how many were sold of each. Needless to say the quantity sold by candidate reflected the election results!!! This summer among the new items and best sellers are cutting boards, white buckets for storing flip flops, and divine plastic glasses with such bon mots as "No Pool," and ""Almost Ocean," codes for where you live and what you have in the Hampton's!!!"
This summer my personal favorite, as a former East Hampton retailer, is the napkin that also works as a store sign.......Unattended children will be given a cup of espresso and a free puppy!!!!